Análisis de factibilidad para la exportación de la uvilla como fruta no tradicional ecuatoriana hacia Holanda.

Abstract

This degree project aims to analyze the feasibility of exporting uvilla as a nontraditional Ecuadorian fruit to the Netherlands through the creation of a company. Ecuador has an extensive list of non-traditional fruit export products such as the uvilla, since it has a potential for a greater amount of nutrients than others in the same category, which generates an advantage. Exports of this fruit have grown in recent years especially in Europe and this goes hand in hand with the help provided by the trade agreement that Ecuador has with the European Union, as it not only serves for small and large exporters, who meet all the requirements in their companies, but also provides support to the country's economy. The product will be exported in a presentation of doypack bags of 100 grams with the proper permits and certifications to be sold in Holland through our distributor that has the necessary contacts and agreements for its commercialization. Finally, the feasibility of the project will be determined by means of a financial analysis based on the analysis of costs, sales, TMAR, TIR and realistic, optimistic, and pessimistic scenarios.