Plan de negocios para posicionar el segmento de restaurantes/huecas de la ciudad de Guayaquil a través de una aplicación móvil.

Abstract

This business plan was carried out with the aim of presenting to the market a novel way of making the city's huecas known, through a specialized digital platform called "Las Huecas de Locos". This project is presented as an opportunity, since after the events that occurred at the beginning of 2020, with the Covid-19 pandemic, the city's restaurants/holes were forced to close their doors and therefore stopped receiving income, despite the fact that their basic expenses continued to be generated. With this platform, it is sought that the huecas have more exposure both in the App and on networks, and this brings as a consequence an increase in their sales. On the other hand, consumers unable to leave their homes, either due to restrictions or fear, chose to make their purchases through digital applications. The project shows the specifications and characteristics of the platform, the different types of plans and the added value that will be offered to businesses, which will be the accompaniment of videos made by an influencer who knows about hollows. 2 types of surveys were carried out, one to the owners of hollows, who welcomed being present in a specialized App, and the second surveyed the end users (customers), who would also be interested in being able to access an App that make it easy to find the slot of your choice.