Diseño de productos turísticos para diversificar la oferta en la provincia de Morona Santiago.

Abstract

Thanks to the development and growth of tourism, many countries managed to maintain considerable income for years that contributed to their local economy. In Ecuador, tourism generates sources of employment in all parts of the country, being fundamental in the economy of Ecuadorians, however, since April 2020 this activity has stopped drastically as a result of the global pandemic COVID-19. The objective of this study is to develop proposals for tourism products in the Province of Morona de Santiago that allow the current tourism offer to be diversified, and to promote existing destinations as an alternative for the recovery and strengthening of this important economic sector after the devastating effects that in the world have arisen as a consequence of the pandemic and confinement. The methodology applied in this research is exploratory, descriptive, explanatory with a qualitative-quantitative approach. The techniques used were the documentary analysis, the survey is also applied as an information collection instrument to determine a market study. The results obtained are the development of two proposals for tourist products using several destinations that are part of the inventory of tourist attractions in the province, as well as the preferences of tourists according to the results obtained in the surveys; These proposals focus on two groups: the first aimed at young people who like the adventure that this beautiful corner of the Amazon offers using its natural resources and the other focused on a more conservative public that likes culture, rest and relaxation as spread option.