Factibilidad económica para la exportación de pan de yuca congelado a Corea del Sur.

Abstract

This study focuses on the economic feasibility of exporting frozen cassava bread to South Korea, because there is currently no satisfied demand for this market segment in the destination country, and there are not many studies in Ecuador for the export of non-traditional products, since most of them are based on traditional products of worldwide knowledge. The methodology used in this project is with a theoretical and empirical posture, where the logical synthetic and historical analytical bases are tested, this methodology helped to collect information in the destination country from the analysis. On the empirical side, information was collected through surveys conducted in the target market. With the results of the surveys, it was determined that there is indeed an acceptance of the product in the target market. Under this perspective, the creation of an entrepreneurial entity was initiated, formed by two partners whose purpose is to export the product to the South Korean market, specifically to the city of Busan. An exhaustive analysis and review of the technical study of the product, its elaboration, preparation, packaging, and all the logistic process is carried out. The logistics used for the commercialization of the product is discussed, which will be through maritime means, leaving the merchandise from the Port Terminal of Guayaquil, with destination point the Port of Busan, South Korea. The estimated time of arrival of the product to the destination market will be approximately 30 days. Finally, a brief financial analysis is made where all the costs, expenses, budgets, and possible profits of the project are involved, obtaining conclusions on the profitability of the business, providing benefits from the first year of implementation in the destination country.