Propuesta de estrategias de comercialización para la mayorista de turismo Más Travel.

Abstract

The purpose of this work is to study the development of tourism worldwide during the COVID-19 pandemic that has occurred since 2020, and the impact it had on the mentioned area, especially at the inner level. The research focuses on a tourism wholesaler, Más Travel, which has a strong presence at Ecuador’s market, and a company with these characteristics have been chosen precisely because they manage an international and receptive tourism, logistics and operation in destinations, therefore that the work covers several factors of tourism and the decline caused by this disease around the world. Likewise, the investigation seeks to obtain market results at the current moment to make decisions related to the increase in sales by the wholesaler and improve the company's marketshare, for which proposals for marketing strategies will be established to achieve the stated goal. In conclusion, the study can even be extensive for travel agencies that wish to overview their processes and implement such strategies to improve them. In the same way, it allows a better understanding of a company management in tourism that is dedicated to the sale of products related to the industry.