Propuesta de estrategias para el fortalecimiento turístico del Museo Barcelona Sporting Club.

Abstract

The purpose of this research was to design strategies for the tourism strengthening of the Barcelona Sporting Club Museum, which is part of the tourism sector of the city of Guayaquil. For the fulfillment of this proposal, three objectives were determined and are manifested in each of the chapters of this project. First, a diagnosis of the museum was made with the Methodological Process for Developing Tourism Products tool, which is used to develop tourism products; through visits and information searches on the web, it was possible to learn about the current situation of the museum, its strengths and weaknesses. Second, a survey was designed to carry out a market study that allowed knowing the profile of the visitor and the expectations they have of the museum. Finally, the strategies were developed, which emerged from all the information collected, and actions were created for each of them. These actions may be used by the museum to consolidate its attractions, generate more income, receive more visits, and create memorable experiences for those visitors.