Análisis del impacto de la pandemia del Covid-19 en la rentabilidad de las cadenas más relevantes y especializadas en la comercialización de electrodomésticos dentro del cantón La Libertad en la provincia de Santa Elena durante el periodo 2017-2020.

Abstract

The economic activity in the world suffered a great blow as a consequence of the crisis derived from the coronavirus disease (COVID-19); although it is evident, the economy in the province of Santa Elena was affected due to the 2020 pandemic. The importance of carrying out an analysis of the economic impact generated by the pandemic in the period 2017 - 2020 to the various chains of sales of household appliances lies in the need for information about them, which will help make decisions, measure their scope or set goals for the following periods; The stated objective requires analyzing the impact of the Covid-19 pandemic on the profitability of the most relevant and specialized chains in the commercialization of household appliances within the La Libertad canton in the province of Santa Elena during the 2017-2020 period; Within the causal or associative models we have the linear regression or correlation analysis method, which due to its quantitative approach allows us to group a dependent variable (annual sales revenue) with one or more independent variables (profitability and employability of the company ) through a linear equation with detailed information on the most relevant chains. In the linear regression analysis, different data resulted, through these data the approval of the proposed hypothesis is demonstrated, which indicates that: There is a high impact of the Covid-19 pandemic on the profitability of the most popular chains. relevant and specialized in the commercialization of electrical appliances within the La Libertad canton in the province of Santa Elena during the period 2017-2020 to explain the profitability of monthly sales income during the periods 2017 to 2020 is the one with the highest correlation coefficient and determination with the Credits variable (0.90 and 82.5%, respectively).