Factores que han influenciado la intención de compra de los consumidores guayaquileños con respecto al e-commerce en el período 2020–2021.

Abstract

This research work seeks to determine the factors that affect the purchase intention of Guayaquil consumers through e-commerce during the Covid-19 pandemic period, in the 2020-2021 period. By conducting a survey, we seek to analyze the Guayaquil consumer, from their age range, level of study, monthly income and sector where they live. To be able to understand a little their acceptance or rejection towards e-commerce. In the results of the surveys, we could see that the consumers with more acceptance to e-commerce belong to their social class groups, predominant compared to the rest of society; in which the companies dedicated to carrying out commercial transactions should focus and determine what improvements they can make in order to reach a greater percentage of that social group. We were able to see how a global issue can directly and decisively influence decisions about the population in general, leading them for reasons of necessity to carry out an activity against their trust and safety.