Análisis de la comunicación interna de la empresa Papelera Nacional S.A., antes y desde el inicio de la pandemia.

Abstract

The work focuses on the analysis of internal communication of the company Papelera Nacional SA, before and since the beginning of the pandemic, where the general objective is to identify and differentiate the internal communication strategies used by the company Papelera Nacional SA, in the periods from 20 from December 2019 to February 2020 and from March 20 to May 2020, to learn about the management of the communication that takes place in the company's facilities. For this, a study with a qualitative approach, of a descriptive type, has been taken into account; In addition, it had a descriptive and exploratory scope with an inductive - analytical method. What has allowed us to conclude that the problems that arise in the company's internal communication are having repercussions on business activities, and produce low productivity, however, during the pandemic, communicative pieces have been developed that give relevant information to workers, which includes information on care and prevention measures against Covid-19, and this has been one of the most significant strategies to protect the health and safety of employees.