Desarrollo e implementación de sitio web con agente virtual a través de un Chatbot para la empresa “El Rey del Embrague S.A.”

Abstract

The main purpose of this degree project is to provide a technological solution for digital marketing and for information inquiries about the automotive merchandise of the company "El Rey del Embrague S.A.", therefore, its general objective is focused on design , development and implementation of a website with the application of a chatbot. For the development of this project, a Wordpress environment was used, allowing the use of templates, images, etc. In the initial design, it was preferred to orient it as an optimal and functional model, starting with choosing the best available technologies and based on this, the ChatCompose was determined as the virtual agent manager for sending the messages that the chatbot would manage. In addition, for the implementation of the tool, the 2 channels were linked as the most important information tools for the company, which are the website and WhatsApp, through which the information inquiries that customers are making are received; adding that the company also has 2 channels of information on its different products within social networks such as Facebook and Instagram.