Análisis de la gestión de las oficinas comerciales ecuatorianas en Europa y su incidencia en el plan estratégico exportador.

Abstract

The European market for exports of Ecuadorian products is one of the most important for the country, considering about 30% of total exports and the trade agreement that was signed as of 2017 with the European Union (27), due to To this, the Ministry of Production, Foreign Trade, Investments and Fisheries promotes activities to promote Ecuadorian products to different countries and commercial blocks of the world, through PRO ECUADOR, the agency directed for these activities on which the Foreign Trade Offices depend. , which generate actions to approach potential buyers with Ecuadorian companies to secure sales to the different regions. This project aimed to evaluate the management of Ecuadorian commercial offices in Europe and its impact on Ecuador's strategic export plan, through statistical and documentary analysis to be able to identify guidelines and work routes of the export sector during the years 2019 and 2020, A documentary analysis of sources such as PRO ECUADOR, Trade MAP and the MPCEIP was carried out, where it showed a 5.34% growth in exports to Europe, since 2020, for a goal of 4% established by the Ministry, they were also analyzed the strategies that are carried out to achieve the promotion of the products.