Análisis de la calidad de servicios turísticos de General Villamil Playas como medio efectivo para el incremento de turistas.

Abstract

Playas has a lot of attractive natural and cultural places, but actually they have a lot of issues and failures, which cause the tourists to make decisions, and they choose to visit a different one, due to the quality absence at the time of that the owners give their service. This graduation project, is focused, in the low quality’s perception, of touristic services that belong to Playas town. Which one is decided to make an analysis, to discover which ones are the failures and issues that are not allowing to execute the touristic services correctly. Because of this situation, a diagnosis was proceeding, to be made of this beach. The objective of this graduation work, is the presentation of the proposals and better plans, for the services that General Villamil Playas give an analysis was realized, to know the perspectives and tourist’s necessities, when they visit this beach. Finally, this graduation work, which the objective is to know the quality of touristic services that playas offer. Before getting the information, from surveys, research, and bibliographic references to create proposals that allows to get a better quality of services in order to improve the visitors coming.