Análisis del nivel de alfabetismo digital como factor determinante en la propagación de contenido falso a través de Facebook en las campañas electorales del 2021.

Abstract

With the development of new technologies, social networks have become a medium where Internet users are informed and entertained due to the immediacy and ease that exists to receive certain information. This is why fake news and all kinds of misinformation have been spread mostly by these digital channels. Thus, this research considers important to analyze whether the level of digital literacy, regardless of the age ranges studied, is one of the factors that promoted the dissemination of false content through Facebook in the 2021 electoral campaign period. In addition, the project also seeks to detect hoax sharing trends after reviewing the different user profiles. With all these elements observed, we used two research tools; content analysis and direct observation, to discover the level of digital literacy and the sharing habits and content creation existing in the sample. Based on the results obtained, we give a series of recommendations, such as the creation of a communication campaign through Facebook.