Diseño de estrategia de comunicación con públicos internos y externos de la Unidad Educativa Particular “San Luis Rey de Francia".

Abstract

To communicate is inherent in the human being, it is the door of interactions to society, it creates debates, forms criteria, generating feedback for the process of scientific, social and technological issues; in addition to showing their contribution in entities, companies and institutions, where it is required an organization to maintain efficiency and the work environment. The present research project will study the internal and external audiences to know the strengths of teamwork, discover their needs and the institution. Through surveys, interviews and focus groups, the criteria and institutional with the objective to achieve a strategy that allows them to link information, determining channels and message flows. The contribution to the research will be the communication strategy, which will allow discovering the importance of the DIRCOM, to structure the messages, define how it will relate to its audiences and even meet the communication needs that exist in the institution, resulting in the saturation of information, thus the confusion in the prioritization of messages.