Plan de negocio para comercializar servicio de detectives, de la empresa Protectiz Cía. Ltda., en la ciudad de Guayaquil para el año 2021.

Abstract

The proposed Business Plan consists of commercializing the Private Detective Services of the Protectiz company, which offers three services: Legal Advice, Collection Management and Detective Service, the latter has had little participation and commercialization, for this reason, the Owner Manager Dr. Eduardo Chalán is interested in venturing into three segments: Auditing Firms, Law Firm and Securities Transporters, which based on their experience, the investigation and demonstration of an event requires evidence to present to their clients and make decisions. Based on the above, the general objective of the investigation is established to design a Business plan to commercialize the Private Detectives service of the Protectiz company of the city of Guayaquil for the year 2021, in order to increase sales. The market study applied to the determined segments identified the interest of the service in specific issues such as: information leakage and fraud in institutions. The business plan requires the hiring of a junior executive to carry out field work and contact potential clients. In the feasibility analysis, it was determined that the project came from, reaching an IRR of 49% and a NPV of $ 30,077. As far as the beneficiaries of this project are concerned, the clients of the study segments are at the forefront, and the indirect beneficiaries represent the final clients who require the tests.