Plan de negocio para la comercialización de detalles personalizados de la empresa Gigicrafts mediante redes digitales en la ciudad de Guayaquil 2021.

Abstract

Gigicrafts is a company dedicated to offering personalized breakfast and detail services. The work is presented with an opportunity to market the details and personalized breakfasts through digital networks to companies in Guayaquil. The Project shows the variety of products that Gigicrafts handles, with their generalities, characteristics, materials and ingredients. The differentiating product that will compete in the business market is presented, the strategies that will be implemented to reach the mind of the client, and it will be positioned on the line of details. Its population is the companies that are registered in the Chamber of Commerce of the city of Guayaquil in an active state. However, a potential market was chosen with the help of the Pareto technique, a sample of 76 companies with a subscribed capital between $ 10,000,000 and $ 158,800,000 million, the same that are in the northern sector of the city. Surveys were conducted to analyze whether Gigicrafts is in demand for its services with companies that want to motivate their collaborators with details and personalized breakfasts, with a result of 89.5% acceptance. For this project an initial investment of $8.303 was made, and according to the analysis and results of the project, there is a cash flow that reaches a NPV OF $ 10,415 and an IRR of 81% with a recovery period of 2 years, for which is determined that this project is feasible and can be put into practice for this year.