Diseño de marca ciudad para el cantón Pangua provincia de Cotopaxi, como elemento identificativo para los habitantes.

Abstract

This thesis project proposes to design a graphic identifier and a brand manual for the city of Pangua in the Cotopaxi province. To achieve this, it was carried out a documental investigation to have knowledge of the local history, culture and traditions of the inhabitants of this place. Furthermore, a descriptive investigation has been conducted to gather additional information. Thanks to the use of interviews and a focus group it was collected qualitative information that was taken into account to develop this proposal. Finally, it was created a graphic identifier and a manual brand with the personality and values that portraits the identity of Pangua.