Análisis del perfil emprendedor mediante la segmentación del género de los alumnos en las carreras de la FCEAE de la Universidad Católica de Santiago de Guayaquil.

Abstract

Entrepreneurship in young people today is of utmost importance in a globalized and constantly changing world. This is why an entrepreneur is a person who is not only responsible for the creation and organization of a company, but who, in doing so, goes beyond the usual by taking decisions that could be risky for its operation and development with the aim of improving what already exists. The present research refers to entrepreneurship as an influential factor in the capacity for planning, the capacity for social relations, and the capacity for creativity and innovation. The main objective of our research is to delve into the capabilities that entrepreneurship encompasses depending on gender, whether male or female, based on a study carried out with a sample of university students in the International Business Management course at the Catholic University of Santiago de Guayaquil. Through the analysis of the results, it is assumed that the hypotheses put forward are accepted, which refer to the fact that there is a higher index of entrepreneurial capacity in the female gender.