Estudio de factibilidad para la comercialización de ladrillos ecológicos en la ciudad de Manta.

Abstract

The objective of this project is to determine if the implementation of a company in charge of the manufacture and commercialization of ecological bricks made from crushed plastics is viable for the city of Manta. To determine the feasibility of the matter, surveys were conducted with citizens of Manta in order to know their consumption habits regarding ecological products. In addition, the surveys were used to determine if they are willing to replace traditional utensils with other sustainable ones. The data obtained during the investigation determines that despite the fact that the world begins to move in a more sustainable way, not all sectors are taking the same initiative. In the case of the construction sector in the country, there are not a large number of companies that offer this type of ecological product, so it represents an opportunity to enter this market. In the financial aspect, it represents a light investment level but it offers an acceptable return if it is focused on the right market.