Plan de reactivación comercial para el segmento corporativo del Hotel Wyndham Guayaquil.

Abstract

The purpose of this research was to design a business plan for the reactivation of the executive account portfolio of the Wyndham Guayaquil Hotel, which is part of the hotel sector, one of the most affected by the global pandemic, caused by COVID-19. For the fulfillment of the plan, three specific objectives were determined, which are reflected in each of the chapters. In the first, the current situation of the Wyndham Guayaquil Hotel is diagnosed in order to know the reality they experience. Subsequently, an investigation was carried out of the segment of companies that generate more income in the Wyndham Hotel in order to know their reasons for staying again, interviews were conducted and surveys were applied with the Hotelqual model, finally with all the information some strategies that the hotel may apply in order to recover that portfolio of clients considered one of the most important for the hotel.