Análisis de la percepción del servicio de las huecas en la ciudad de Esmeraldas.

Abstract

The objective of this essay is to analyze the perception of the service of the gastronomic holes in the city of Esmeraldas, to confirm the perception received, a qualitative research methodology was used where the owners of the holes and customers within the area were interviewed, as the main result It was found that the level of service provision mostly meets the customer's perception. Where it was concluded that locals will need to promote an additional home delivery service, due to security restrictions, and move to new technologies to widely disseminate their service. In addition to a necessary understanding of the fundamental concepts of marketing to successfully face the challenges that arise in the present and future organizational.