Propuesta para la creación de una empresa de recolección de desechos sólidos personalizado dirigido a las zonas norte y sur de Guayaquil.

Abstract

Around the world, the pollution by solid waste accumulation is viewed as a problem which must be solved, the following research proposes the establishment of a solid waste management company that offers a customized service at the southern and northern areas of Guayaquil, the company’s purpose is to provide a door-to-door garbage collection and disposal service and a comprehensive waste management in the residential as well as in business areas of the city seven days a week. Research methodology is based on a mixed method, data collection was carried out by using techniques such as: interviews, surveys, documents and records and oral histories to gathering information based on the opinions and personal experiences of people about waste accumulation issue, the proposal seeks to enhance people’s lifestyles and above all to become the city a cleaner and pleasant place. Based upon the business, marketing and operational plan, as well as the result of the financial analysis that was drawn up and was verified by using the Net Present Value financial indicator which showed a positive result of 186.018,21 USD, and with an initial investment which is expected to be recovered within three years and 30 days, project implementation is feasible.