Análisis de la influencia de los recursos multimedia utilizados en las redes sociales para la prevención y cuidado del COVID-19 en la ciudad de Guayaquil.

Abstract

This research conducts an analysis of the influence of multimedia resources, used on social networks for the prevention and care of COVID-19 in the city of Guayaquil during the period from March 17th to May 20th. The study was carried out, mostly in the southern sector of the city, Ximena township, the second with the highest number of contagions according to statistics presented by the Ministry of Public Health (MSP). It also seeks to identify the ideal social network to disseminate information, creating a positive impact and change of behavior on users, in this case, to maintain the prevention and care habits established during the red-light period in Guayaquil.