Propuesta de un modelo de comercialización de la Ruta Spondylus para el incentivo de destinos emergentes.

Abstract

In the present project it´s about a proposal for a marketing model to promote tourism on the Spondylus Route through the analysis and identification of emerging destinations located in the provinces of Santa Elena, Manabí and Esmeraldas in order to be included in packages, tours and obtain a significant growth in tourism. The methodology used for this study was a non-experimental method analyzing each variable with a descriptive, exploratory scope and a mixed approach (quantitative and qualitative). The main findings that were obtained through the results of the surveys carried out on 384 people who have visited and visit the different emerging destinations of the route that are mentioned in the current investigation, was that they like the idea of implementing a hop on-hop off mode bus. And it was also concluded that the respondents considered interesting to visit were: in the Province of Santa Elena, the Whale Museum (Cantón Salinas), the Blanca Estrella de Mar Sanctuary (Olón Commune) and a visit to the Montañita commune; in the Province of Manabí, the Mirador de la Playa San Lorenzo (Parroquia San Lorenzo), Isla Corazón (San Vicente), Arco del Amor (Jama) and the Cascada de Chindul (Cantón Pedernales); and finally in the Province of Esmeraldas, the Cueva del Amor and the Reserve Manglares El Majagual (Santa Lucía de las Peñas Parish), La Tolita Pampa de Oro Museum (La Tola Commune).