Estudio de factibilidad de una consultora de proyectos de inversión y retorno productivo en Ecuador, dirigida a migrantes ecuatorianos que residen en España.

Abstract

The objective of this research work was to determine the economic-financial viability of launching a company dedicated to offering personalized advisory services to migrants who have returned to the country, and have capital for the creation of their own business, but not They do it because of the lack of knowledge to carry it out in the correct way, there are positive factors such as the ease of entering the market, little competition in the sector and the acceptance of the product towards the target audience. The present research presents an explanatory descriptive typology, maintaining a mixed approach, with the application of a synthetic analytical methods, employing document review for the stipulation of content to know the scope of migration at the national level. On the other hand, the use of surveys was implemented, targeting both people who have already returned from Spain and those who are still living in Spanish territory, obtaining as a relevant result the acceptance of this type of service so that they can provide advice on the creation of your business, as a proposal the stipulation of the business plan is determined, which covers the respective analyzes to the constitution of the consulting company, among which is the market analysis, marketing plan, technical analysis and financial analysis, thus encompassing determining the feasibility of the project.