Innovación en ventas con el uso de herramientas digitales en la empresa Jadeco de la ciudad de Ambato.

Abstract

The objective of the research on sales innovation with the use of digital tools is to establish the importance of changing the traditional marketing schemes for white goods and technology in a physical way for electronic business, using online processes, to reactivate the economy of the company in these moments through which Ecuador and the whole world are going through a critical economic crisis, before which other means are sought to reach clients and potential clients while maintaining an active relationship of trust, respect and harmony . The proposed methodology was the bibliographic collection of information by reading magazines, brochures, scientific articles on the subject and the field of research. Once the theoretical part was compiled, it was identified which tools were the most appropriate for the company in which they worked, concluding that the websites, social networks, digital catalogs and videos are the ideal ones for the characteristics of JADECO. As a goal it is expected to maintain the level of projected sales and improve them in order to obtain a profitability according to the needs of the investment, payment roles, basic services that the organization has.