Análisis de la factibilidad en la implementación de una planta torrefactora de café de especialidad en el área de conservación del sitio Las Piñas, parroquia San Lorenzo, cantón Manta.

Abstract

The purpose of this study is to demonstrate the feasibility of implementing a specialty coffee roasting plant in the conservation area Las Piñas site, San Lorenzo parish, Manta canton; and the subsequent commercialization of the finished product under the Monkey Coffee brand. Throughout this article, the characterization of coffee production in the province of Manabí is presented to allow defining a business model for the implementation of the project, but at the same time it is proposed to prepare a commercial study that allows determining the economic and financial viability through statistical tools. To obtain data, a mixed, quantitative investigation was carried out through surveys and a quantitative investigation through interviews with professionals in the coffee sector of Ecuador, this will allow the reader to appreciate a affluence of references and field experiences. The financial indicators NPV, IRR, investment payback period added to a sensitivity analysis allowed defining the different study scenarios to finally demonstrate the viability of the project.