Estudio de factibilidad financiera para la producción y exportación de cosméticos a base de frutos rojos a Londres-Inglaterra.

Abstract

The present work aims to analyze the viability for the creation of a company in the city of Guayaquil, which will be dedicated to the production of organic cosmetics based on red fruits, and to commercialization in England in the London capital, this project will be supports the WTO - World Trade Organization AND OEC - The Observatory of Economic Complexity entities that allow us to have knowledge about the country to which it will be exported and in turn will serve as tools to compose a visual narrative about the countries and products that exchange products. At a global level, with the development of this new product, it seeks to minimize the problems generated over time by the excessive percentage of chemicals used in cosmetic products and the impact that these chemicals produce on the skin of users. The project consists of the need to create an innovative and beneficial product for a healthier lifestyle, with greater care for the human being and that does not generate pollution at the time of its production. For this reason, it is proposed that GENA S.A use organic red fruits as raw material for the manufacture.