Estudio de factibilidad económica para la creación de un sitio web para promover la exportación de las Pymes del sector camaronero en la provincia de Esmeraldas.

Abstract

The main objective of this research is to determine the feasibility of creating a website to promote the export of shrimp SMEs in the province of Esmeraldas. Producers and companies linked to the shrimp sector will have the opportunity to obtain information, promotion and consultancy through a website whose main vision is the dynamization of small and medium enterprises belonging to this economic sector of the country. The title work analyzes theoretical and socioeconomic factors and financial analysis for the implementation and creation of a company in charge of launching a consulting website for the shrimp sector. A research work has been carried out whose approach is mixed, with an inductive method under a non-experimental transversal design and with a descriptive scope. The main tool implemented for the collection of information is a survey with 13 questions, where it was concluded that most of the shrimp trade union still has a problem of lack of knowledge of regulations and policies that prevent the development of this sector, indicating that the implementation of a website with detailed information on shrimp export processes will be beneficial for the shrimp trade union. Likewise, through the financial analysis, the present economic feasibility study was determined to recover its initial investment in the third year in an absolute way. The present project consists of four chapters, which describe in detail the theoretical basis, business model, technical study and proposal that will serve for the implementation of this project.