Plan de negocio para la comercialización de alimentos por medio de Dropshipping, en la parroquia La Aurora cantón Daule, abril 2021.

Abstract

The general objective of this work is to implement a business plan for the commercialization of food through Dropshipping in the urbanizations of the parish La Aurora cantón Daule. The study population consisted of 43,421 families from La Aurora parish in the Daule canton; However, a sample of 381 people was obtained, to whom a survey consisting of 16 questions was applied in order to know their preferences, tastes and perspectives in relation to the businesses carried out over the internet. The results showed that food purchases are made in supermarkets, often twice a month. Among the main opportunities was the fact of not having time to make purchases and distance to make the purchase. All respondents have access to the internet and mobile telephony, having made at least one purchase through these channels. The willingness to pay was between $ 1.50 and $ 2.99. An organizational structure with eleven workers was proposed; the monthly target demand is 130 families with sales of $ 624,000 in the first year. The initial investment for the project is $ 90,166.07 with financing of $ 63,116.25. The IRR calculated was 16.6% with a NPV of $ 27,746 with a cost of capital of 8.7%. The payback period is three years ten months and six days.