Criterios comunicacionales para la difusión del fútbol femenino. Análisis de contenido del programa radial Belleza Deportiva, de UCSG Radio.

Abstract

The objective of this research was to know the production dynamics and communicational criteria of the Sports Beauty sports program, and its objectives and content dissemination strategies. Based on the analysis of the content of 16 broadcasts, as well as the preparation of an audience survey and an interview with the program director, specific aspects were identified regarding the dynamics and parameters of production and content on women's football, as well as like the impact of the news of the feminine soccer that emits the program. This research work will use a mixed approach. It will be quantitative because a content analysis sheet will be executed. And it will be qualitative, because with the information collected previously, an interview will be applied to the director of the program, to find out her point of view. It was determined that the program maintains an interview / discussion format and the commentators are faithful to this. Part of it is giving an opinion on the issues raised, running the show, giving news and doing interviews. It should be taken into account that the axis of the program is to make the athletes known and it is divided into 4 blocks: Olympic sports, interviews with women who represent sports, specialists who use sports and an international football segment with international correspondents. Faced with the demonstrations found, it was found that the impact of the women's football news broadcast by the UCSG Radio Sports Beauty program is that users value the content more than interviewers or guests, that is, they like the general concept more of the program. Finally, this research work is a report for the creation of spaces that project athletes, give them greater visibility and add value to women's football.