Diseño de modelo de negocio de cafetería experimental para la validación de prototipos de productos gastronómicos en la ciudad de Guayaquil.

Abstract

Entrepreneurship is one of the most talked about topics in an economy, since there are several people who start to undertake and try a different business model. However, many times they are launched with the risk of losing everything, without even being able to prototype their products or services. This degree work addresses the problem described above, in which it was made known, through a select group of people who undertake in the area of gastronomy what are their joys and frustrations based on the Osterwalder methodology at the time of undertake. The results were shocking, since, by analyzing them, it was determined that these people need a space where they can prototype their products before putting them on the market. That is why, in the end, the space business model was presented in which gastronomic entrepreneurs can use to prototype without the risk of much investment and with the help of professionals in the field to improve recipes.