Análisis de las preferencias de consumo de turismo interno de los guayaquileños de las generaciones: x y millennials como soporte para la creación de un perfil de consumo turístico de cada generación.

Abstract

Since tourism is an economic sector that generates a lot of wealth, which is constantly changing and in which individuals belonging to different generations participate, the present study compares the travel motivations and desired activities in the destination between Generation X and Millennials Generation. This research work uses a questionnaire that presents a list of push factors (those factors that motivate tourists to travel) and pull factors (those factors that motivate tourists to choose a specific destination), in order to know the motivations of each generation and be able to make a comparison. In turn, the preferences of each generation are investigated based on different factors such as budget, travel time, purchase of tour packages, travel-planning platforms, among others. At the end of the investigation, an analysis of the destinations with greater choice per generation is made, and commercial strategies are generated following the motivations and preferences of both generations. The knowledge of tourist profiles, their motivations, behaviors and expectations will serve as a reference not only for managers of tourist destinations and products, but so that, in general, the tourism sector is not outdated and can anticipate changes and act accordingly.