Propuesta para la creación de una empresa productora y comercializadora de una bebida compuesta por hojas de guanábana, stevia y menta en la ciudad de Guayaquil.

Abstract

The present investigation was carried out with the objective of measuring the viability and feasibility of a beverage made from a mixture of herbs, such as soursop, mint and duly sweetened with stevia, would have on the market. Nowadays, there is a mega trend in the market about a healthier lifestyle, in which people prefer the consumption of natural, organic and healthy products. Therefore, this proposal intends to take advantage of this opportunity in the market in order to generate benefits for the company and for society.