Diseño de línea gráfica y manual de marca para el museo Los Amantes de Sumpa de la provincia de Santa Elena.

Abstract

The following thesis project proposes to design a graphic identifier for the museum Los Amantes de Sumpa, located in the province of Santa Elena, since they currently lack a correct visual communication. The museum’s purpose is to update and refresh their brand taking advantage of the image they currently handle and thus projecting the values, characteristics and scope this place has, where the history of Santa Elena and the Ecuadorian coast is protected. For its development, two types of research are carried out: the documentary research that consists in the information gathering of a specific topic and the descriptive research with a qualitative approach (interviews and focus group) to assemble fundamental points of the object of study. The information collected contributes to the creation of the Brand, the graphic line and the Brand manual which contains the parameters for the correct use of the visual identity system.