Análisis sectorial y su relación con la competitividad del sector asegurador de la ciudad de Guayaquil, periodo 2015 - 2018.

Abstract

Currently, doing a sector analysis is a fundamental key in the competitiveness of the insurance market. The research has as a general objective to analyze the relationship between the insurance sector and competitiveness, through the perception of customers in the city of Guayaquil, where a strategic diagnosis is made that finds the factors that influence the sector. The methodology applied during the research is a nonexperimental design with a transversal cut, qualitative approach, descriptive type and probabilistic sampling, where information collection tools such as surveys and interviews are used. It is concluded that it is of the utmost importance that the insurance sector must have a direct focus on the service and financial education they provide to their clients. Finally, a strategic model of sector competitiveness was established according to the findings found, so that companies evaluate the sector in a given period and in this way they can improve their management and competitiveness within the sector.