Proyecto de inversión en la expansión de una microempresa - Ke Chiddo Sport Bar - en la ciudad de Machala.

Abstract

The present study, as a description, proposes a budgetary management model for the correct optimization of resources in the "Ke Chiddo Sport Bar" microenterprise. The purpose was to investigate coherent mechanisms that integrate, in cash flows, adequate investment policies and control of indebtedness during the expansion of the company that aims to become a chain of restaurants recognized both locally and nationally. The aim was to adapt the means that ensure the obtaining of an appropriate working capital against the projected flows of the new premises and, in this way, to comply with the proposed goals. Achieving the purpose demanded the use of key concepts to define what the project involves, its valuation, capital, expansion, the basis of credit, the optimization of resources, and other study variables that were derived. In this way, a chain of restaurants was structured in proportion to the international quality standards studied. The development of the specific objectives determined the limits imposed by a budget, due to the qualities sought in the time horizon of the study, previously defined. The management demands the application of knowledge, skills, tools and techniques that are proposed to satisfy the requirements of the project. As a result, ideas that aim to achieve a single development result that optimizes resources and cash flow management are systematized.