Factibilidad para la implementación de una empresa dedicada a la reutilización de llantas para elaborar muebles a mascotas al mercado de Madrid.

Abstract

This research determines the feasibility analysis for the implementation of a company dedicated to the reuse of tires to make furniture for pets to the Madrid market. The present project exposes the market, technical and financial study, also the creation of a company supported by conclusions and recommendations. The technical and financial study were developed with different documents related to the materials as well as machinery that will be used for the elaboration of the furniture. The market survey was enhanced by using tools such as surveys and other official secondary sources, from which, as a result of the analysis, a positive acceptance of the target market, Madrid, was obtained. The data of transport, export and commercialization of the product were acquired from Ecuadorian shipping companies where the best transport for the shipment of the product was quoted. The present investigation concludes with a five-year cash flow with acceptable financial results that recognize the feasibility project and the viability to penetrate the Madrid market with a new product and contribute to the reduction of environmental pollution.