Análisis de Homogeneidad en la percepción del consumo nacional y extranjero del vino.

Abstract

Over time, wine consumption has been largely linked to human perceptions and to a lesser extent to joint work between the public and private sector, cost, variety and health. When the consumer is about to buy this drink, he quickly analyzes external factors such as price, brand, presentation and internal factors such as quality and taste. Each of these factors has a certain level of impact on the consumer, taking into account the origin of the bottle being acquired. It is for this reason, which the research topic of homogeneity analysis in the perception of national and foreign consumption of wine in the city of Guayaquil is born. The objective was to demonstrate the impact on the consumer of external and internal factors when acquiring a national or foreign wine. The methodology used was Pearson's Chi Square and cross tables, to be able to establish with its respective percentage weight if there is any relationship between the dependent variable consumption of wine according to its origin and the independent quality. In the analysis of the data, it was established that there is a considerable relationship between the consumption and quality variable whose percentage representation was 95%. Ecuadorian companies, immersed in the wine sector, are recommended to implement the international quality standards ISO 9001 and 14001 creating quality systems and environmental management within the organization.