Análisis prospectivo de ventas de conductores eléctricos de Incable S.A. a Perú, Colombia y Bolivia.

Abstract

Incable S.A. It is an Ecuadorian company with a trajectory of more than 36 years of experience in the local and international market. Incable S.A. specializes in the manufacture and trade of conductors and electrical extensions. The objective of this work is to analyze foreign sales to the countries of Bolivia, Peru and Colombia through the information provided by the company to project the sales of the year 2019 and 2020 and suggest an alternative that allows the optimization of international revenues. For this work, the linear regression tool was used with the billing data provided by the company, in order to project the sales of 2019 and 2020. Among the future trends that could positively or negatively influence the sales projection It reflects the innovation of the 5G internet, the B2B marketing plan, the reduction of raw material costs and witricity. Also, there are risks in the industry that could influence such as inflation, the lack of innovation and communication with the customer. After the analysis it was possible to see a change in trend that can be positive as negative depending on the scenario. In conclusion, the trend of sales of electrical conductors of Incable SA will depend on future trends and in the same way on the possible risks of the industry, so it is recommended to analyze more future trends of the industry and potential risks, so that take advantage of knowing more trends that can influence in a positive way and in the same way prevent possible negative scenarios that affect the sales volume of electrical conductors of Incable SA.