Estudio de la factibilidad para la comercialización y exportación de zapatos artesanales hacia los Estados Unidos bajo un esquema asociativo.

Abstract

The handicraft footwear market in Ecuador is projected to continue growing, starting by offering a variety of products with competitive advantages from design, quality to prices. This led to the proposal of an associative model for the generation of an exportable offer to the United States, where the feasibility of an association with the best artisans of the Salasaka commune in Tungurahua can be determined, establishing a business plan to position the product in the international market and that in turn can develop strategies that the association can adopt in order to compete, by reducing their costs to increase their income. Partnership schemes have become the mechanism to achieve fair trade in the most vulnerable places and in turn help communities to create new jobs and reduce poverty. Associative work seeks to increase production, it is vital to conduct a productivity survey before the association is achieved, to establish the respective differences with respect to individual and associative work, in turn, a larger volume of production will be needed to satisfy Export demand. The decisive competitive advantage raised in the project, focuses on the inventory rotation, this helps to always keep the stock of the product supplied in the places where it is going to be sold, such as department stores and distributors, it is necessary that the stock always It is complete, since this will depend a lot on achieving the proposed vision of positioning the product in stellar places of the footwear market in the United States.