Estudio de factibilidad para la creación de un Retail Online que integre a emprendedores ecuatorianos.

Abstract

The main objective of this research is to analyze the profitability and viability - in the long term - of an online retail that integrates Ecuadorian entrepreneurs. Microentrepreneurs will have the opportunity to market their products through the company's virtual platform, under the company's internal policies. And at the same time, the organization will create a consumer market in Ecuadorian territory, and by saying this we mean people who want to buy the products displayed in catalogs. The proposed project is composed of six chapters. In these chapters the theories applicable to the business model are described, and it is also expressed that the methodology used has a descriptive scope of a non-experimental design, based on primary and secondary research sources such as interviews with experts, population surveys , studies and reports on entrepreneurship in Ecuador, among others.