Plan de negocio para la comercialización de envases PET de la empresa FRASCOSA S.A., en la ciudad de Guayaquil en el año 2020.

Abstract

The company Frascosa S.A. It was founded in 1996 in the city of Guayaquil by the Nogales family and is currently managed by Roberto Nogales. It is desired to promote environmental care, so it proposes to introduce a PET container in the market, thus designing a business plan for the commercialization of PET containers of the company Frascosa S.A in the city of Guayaquil in the year 2020. It is for this reason that for development we will rely on two qualitative methods that are through an interview and the quantitative method through the survey, the results of the use of these methods help us infer that the customers of Frascosa SA They expect several benefits from both the company and the products, and in the same way in quality and service. In conclusion, the objective of this business plan is to obtain the most feasible information and thus be able to reach the goal through strategies and consecutively increase sales and meet the needs of its customers. Frascosa SA not only focuses on the PET packaging market, but also has market share thanks to the varied catalog it has, serving several markets, from glass containers, to semi-solid pots, which allows it to constantly diversify its portfolio and its client portfolio, it is in this way that it decides to bet on the commercialization of PET containers.