Estudio comercial para la identificación de mercados internacionales para productos no tradicionales. Caso de estudio : Aguacate.

Abstract

The objective of this research work was to develop a strategic analysis to identify the European Union markets for the export of Ecuadorian avocado. The methodology of this study uses the database of the Ministry of Production of Ecuador, to obtain data such as, cultivated areas, avocado crop yield and avocado production; In addition, the databases of the Central Bank of Ecuador are used, which detail the evolution of avocado exports. The German market was chosen as it is the market that presents the highest unsatisfied demand for this product with a deficit of 2,280,423 tons of avocado. For the year 2018, the exportable supply of Ecuadorian avocado is 8903 tons. In this sense, if compared to the avocado consumption deficit in Germany, which is 2280423 tons for the same year, it can be concluded that there is a great demand for fruit in Germany and that Ecuador could direct this surplus in its production to that country. Finally, the logistics and the process for the avocado export in the European Union were determined, where the legal requirements and the barriers to entry were discussed, it should be noted that the product must have phytosanitary certificates and the necessary requirements and documents are mentioned to be able to Export the fruit from Ecuador.