Propuesta para La creación de una empresa productora de bebidas de aminoácidos con aporte energético.

Abstract

This proposal on the creation of a company that produces and sells amino acid drinks with energy input has been developed through research to determine the acceptance of the product in the market. The proposal is based on the production and commercialization of a sport drink that offers athletes the opportunity to find several benefits in a single product in a more efficient way and that allows them to increase their skills at the time of physical activity. An adequate market investigation was carried out to analyze consumer behavior and determine the level of acceptance that the product will have in the market and, as a basis for that, to be able to design strategies to correctly introduce the product into the market. Besides, the corresponding financial studies will be used to assess the profitability of the company. A technical study was also prepared, where the different production processes were evaluated to prepare the final product and subsequently choose the most efficient and convenient process.