Propuesta para la fabricación y comercialización de un desinfectante que no posea químicos, a base de vinagre de manzana, bicarbonato y limón en la ciudad de Guayaquil.

Abstract

The purpose of this titling work is to manufacture and market a disinfectant that does not have chemicals, a base of apple cider vinegar, sodium bicarbonate and lemon in the city of Guayaquil, this proposal was born with the proposal to protect the health of users and environment. This product seeks to position itself as a chemical-free and environmentally friendly disinfectant. A situational analysis of the environment was made that was aware of the key factors for the development of this study. The same contributed to the knowledge of the competition in general , the same that have been affected in the development of this project. Prior to the approach and execution of the strategies and product development, a qualitative and quantitative market study was carried out; The interviews tool was used as qualitative research and the surveys tool was used as quantitative research that identified important elements for the manufacture of the product and the execution of communication and marketing strategies. Finally, a financial study was carried out that identified the viability of this project, specific investments, costs and expenses that will be incurred for the execution of the project, in addition to preparing a feasibility analysis through the financial KPIs and thus knowing the scenarios to future.