Análisis de los niveles de satisfacción de los clientes que asisten a establecimientos de alimentos y bebidas de segunda y tercera categoría en la ciudad de Guayaquil, zona Tarqui, sector Urdesa.

Abstract

Within the tourism there exist different areas that allow a complete experience to the tourists. Based on the Project “Barómetro Turístico” directed by Universidad Católica de Santiago de Guayaquil, it analyze the levels of satisfaction of the customers who visit the establishments of food and beverages of second and third category located in Urdesa. This investigation has an specific objective which is develop important strategies to improve those levels of satisfaction and then contribute to the Tourism of the city. This analysis was based on a descriptive and exploratory methodology with the objective to stablish important theories that allows to know the most influential factors in the decision of the customers and recognize the points of deficit that the owners are oblivious in this sector. In conclusion, strategies were designed so the objective of beginning a new process of development to all the establishments evaluated and then with the collaboration of Universidad Católica de Santiago de Guayaquil and possible private investment may generate productive results in both profitability and quality qualification as a tourism receiving city.