Propuesta metodológica para el fomento de la responsabilidad social empresarial, basada en las experiencias de los proyectos con componentes turísticos implementados en la costa ecuatoriana.

Abstract

This degree work presents a compendium of international regulations and working procedures that guarantee that the implementation of corporate social responsibility works will be successful and that all the necessary requirements are fulfilled to actively include the entire community and how to keep their participation in the advancement process. It is proposed the creation of a methodology that in its components presents tools that have gave positive results in their individual application and which fusion with other elements, lead to the success of projects with tourism components that can be applied in the Ecuadorian coast. In order to achieve this, is important to evaluate the whole picture: before, during and after the intervention, from every field of action and future members involved, to ensure that the project will not only be sustainable over time, but also be executed correctly and in a satisfactory way, avoiding welfare and promoting entrepreneurship in the community.