Propuesta de producto turístico para la comuna de Libertador Bolívar, provincia de Santa Elena.

Abstract

The present work is based on showing the potential of the Libertador Bolivar commune as a tourist point of Ecuador, taking advantage of the diversity in natural resources that it has for the benefit of its community. The objective pursued by the development of this research is the design of a proposal that allows creating a tourism product through which the commune and its natural wealth is known, thus generating income that improves the local economy, which should analyze the situation of the commune and determine the acceptance of the proposal by visitors. In order to obtain accurate data about the Libertador Bolívar Commune and the interest of potential clients, exploratory and descriptive field research was used, which allowed to gather information from different perspectives with the help of techniques like the survey and direct observation. It is thus possible to determine that the commune is visited by foreigners in their majority but that the national tourists also have a marked participation. It is necessary to mention that the interest of the visitors was detected by knowing the attractions of the Libertador Bolívar commune and carrying out the different activities that the locality offers to all those who visit it. That is why a proposal was designed that, in addition to showing the tourism potential of the area, includes complementary services that benefit in a general way, and that provide collective advantages through the monetary income that is obtained.