Diseño de plan de marketing estratégico para la empresa Publimovil.

Abstract

The objective of this project is to create a strategic plan aimed at the new Publimovil service, which is Virtual Reality. This company has its office in the city of Guayaquil, as it belongs to the advertising industry in mass transportation; it operates in different cities of Ecuador. They began their activities in 2001 by placing vinyl on buses and their portfolio started to grow as they advanced in campaigns in different modes of transportation. Over the years, the industry started to grow making it harder to build customer loyalty, due to prices than the competition offered. Many times, these prices were lower and the quality was not good. Causing certain problems in this industry and many companies were affected and had to face it to regain its prestige. That is the main reason why they decided to innovate the activity of advertising. Using technology and thus creating a relationship between the contracting company and the final consumers.